About Us

Since being founded in 1992, The Upper Scale specialises in the supply of fresh, chilled, and frozen fish to hotels, restaurants, clubs and corporations in the London and surrounding area.

We stay true to our core principles; to offer the largest variety, size and quantity of products whilst preserving exceptional quality at a competitive price. It is because of this vision and customer orientated focus that we have become the leading independent fish supplier to over 500 hospitality and corporate clientele. Our unique service to them generates excellent referral business meaning we are forever expanding and adapting to our client’s needs and thinking ahead in order to keep abreast of the current market trends.

We take pride in being a company with a difference; working with people that share our view of supplying sustainable products and supporting our fishermen. We are always on hand to update our clients on all topical matter, including the provenance of our fish and its sustainability

 

Our vision

With regards to the everyday management of  The Upper Scale, we take a very holistic approach. It is simply not enough to offer superior quality of fish without taking on board the whole process from boat to table. This is why we were one of the first companies to use bio-degradable plastic packaging and we have been using 100% recyclable packaging for many, many years.

But we are always striving to evolve, develop and perfect and in the light of the current global movement we are taking major strides in what we believe is not only the right direction for our environment but also ourselves as a company and our customer base.

This is why we have set targets to completely replace our fleet of vans with fully electric vehicles by 2025 and, although we are using the best bio-degradable and recyclable packaging on offer at the moment, we are actively researching and investigating products that promise to be 100% environmentally friendly.

We are currently working with our suppliers in order to change the way in which they deliver the fish to us and we are hoping that, in the next few years, the fish that is delivered to all our customers has, from the very start of its journey, been transported without any threat of plastic pollution to our environment.

 

The Team

We have a highly trained and experienced team with strong customer service backgrounds, exceptional preparation skills and and accomplished buying expertise. Our award winning blocksmen have the insight to interpret your chef’s requirement first time and every time an order is placed. Many of the team have worked together from the start of the business.

Please visit our testimonials page to see what some of London’s top chefs say about us.

 

Product

Over 90% of our fish comes direct from the ports in the UK.  As well as buying direct from the fishermen, we buy in the auction rooms based at the ports; the fish has just been taken off the boat and is the freshest produce from some of the clearest waters in the world.

 

Premises

Our freestanding unit (the largest in Billingsgate) has been invested in for the future, and has all the required plant and machinery the industry requires today. Being based here enables us to not only receive our stock quickly but also to facilitate the transport that is already in use at the market, thus reducing our carbon footprint to virtually nil on these shipments.  We have a highly experienced buyer (20 years) at the market as well as our representatives at all the major UK ports, buying our fish direct from day boats and sustainable stocks.

 

Trade Customers Delivery Policy

We have a fleet of modern refrigerated vehicles delivering anywhere within, or bordering the M25. We deliver 6 days per week, the first vehicle leaving at 4.30am, and can make second deliveries for orders placed by 11.30am.

 

Our Home Delivery Service

We now offer the same excellent service to our home delivery customers.

Our customers have the same opportunity to buy the great quality fish that has been supplied to our restaurants, hotels and companies.  Our orders are carefully packed with ice and delivered using our very own temperature-controlled vehiclesby our friendly and professional drivers.

Our fish is packed in boxes that can be recycled. Each portion received is wrapped in paper and placed in bio-degradable bags. They are all packed in a way to allow our customers to place items in the refrigerator or freezer separately thus alleviating the need for them to separate and handle it themselves.

We give our customers their own choice of fish to choose via a very well thought out website rather than a ready prepared selection box that contains whole fish; this is the usual offering with many other companies. This allows our customers to buy according to the size and budget of their household.

On top of this, we offer a free, next day delivery service. We have a very modest £20 minimum spend unlike many that only cater for large orders and still charge a delivery on top. Therefore we can allow small families and people living on their own to be able to access great quality fish at an extremely reasonable price. Many of our customers will no longer order from supermarkets due to the quality, service, delivery and price they receive from us.

Our customers have their own dedicated email address and telephone numbers in which to contact us. Their queries, questions and comments are personally answered; usually in a matter of minutes and almost always in the same day.

We have been in the fish industry for over 30 years and our home delivery customers have found our advice and knowledge invaluable, especially those that have not ventured into the cooking  of fish themselves and have found it rather daunting. . . until now. We offer all kinds of advice to our customers; from the choosing to the cooking.

We understand that many companies finding themselves in need to adapt during these difficult times are turning to home deliveries. However, some simply do not have the infrastructure, means or experience to deliver a first-class service such as ours.

Our standards with home delivery service are the same high standards that we offer all our restaurant, hotel and trade clientele; we would not have this any other way.

Our success in the home delivery service has been so marked, that unlike the intentions of some, we will be retaining it on a permanent basis, much to the delight of our home customers.

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We deliver to Central London and surrounding areas. Click Here for Full Details.